One Glass of Water That's how much it takes to rinse a pair of our jeans using E-Flow Technology—75% less water than conventional denim washing. For Lyocell products, it's half a glass! The water is collected, reused, and filtered at our Italian facility. This isn't a metaphor. It's measurement.

Air Drying: Slow on purpose  Every garment is hung to dry naturally. Yes, it takes longer than tumble drying. Yes, it preserves quality and reduces energy consumption. And yes, we're willing to wait.