PLANET
Water, air and time: what it actually takes
One Glass of Water That's how much it takes to rinse a pair of our jeans using E-Flow Technology—75% less water than conventional denim washing. For Lyocell products, it's half...
Water, air and time: what it actually takes
One Glass of Water That's how much it takes to rinse a pair of our jeans using E-Flow Technology—75% less water than conventional denim washing. For Lyocell products, it's half...
The Supporting Cast
Lyocell: A sustainable fiber made from wood pulp (usually eucalyptus) through a closed-loop process that recycles 99% of solvents and water. Lyocell is soft, breathable, and biodegradable—think of it as...
The Supporting Cast
Lyocell: A sustainable fiber made from wood pulp (usually eucalyptus) through a closed-loop process that recycles 99% of solvents and water. Lyocell is soft, breathable, and biodegradable—think of it as...
Organic Cotton: The Foundation
Grown without pesticides or insecticides, organic cotton grows at its own pace without using modification to speed up the process, The result: less water consumption than conventional farming, preserved soil...
Organic Cotton: The Foundation
Grown without pesticides or insecticides, organic cotton grows at its own pace without using modification to speed up the process, The result: less water consumption than conventional farming, preserved soil...
Italian Denim: traditional and uncompromising
The Materials Our denim is made in Italy using a traditional, dense weaving process that most manufacturers abandoned decades ago because it's slower and more expensive. We add minimal (natural...
Italian Denim: traditional and uncompromising
The Materials Our denim is made in Italy using a traditional, dense weaving process that most manufacturers abandoned decades ago because it's slower and more expensive. We add minimal (natural...
CRADLE TO CRADLE CERTIFIED®
If OEKO-TEX® is rigorous, Cradle to Cradle Certified® is relentless. This certification evaluates five categories: material health, product circularity, clean air & climate protection, water & soil management, and social...
CRADLE TO CRADLE CERTIFIED®
If OEKO-TEX® is rigorous, Cradle to Cradle Certified® is relentless. This certification evaluates five categories: material health, product circularity, clean air & climate protection, water & soil management, and social...
Vegan from day one
No animal-derived materials. Ever. We've been vegan since 2017—not as a trend, but as a technical decision. Leather requires chromium tanning—one of fashion's most toxic processes. Wool production demands intensive land...
Vegan from day one
No animal-derived materials. Ever. We've been vegan since 2017—not as a trend, but as a technical decision. Leather requires chromium tanning—one of fashion's most toxic processes. Wool production demands intensive land...