Most sustainable fashion brands are using sustainable fabrics, but they don't change their supply chain into a full sustainable circle. The Blue suit aims for zero toxins, which means no harmful chemicals at any stage — not in the raw fiber, not in the dyeing, not in the finishing. In our Cradle to Cradle® collection, every step of our production is certified to prove it.
As of today 33% of our items in the collection are full Cradle to Cradle® certified.
Our materials carry a Cradle to Cradle® certification, or an OEKO-TEX® Standard 100, or a GOTS certification — three independent standards that audit different parts of the supply chain, such as the manufacturer, materials, processing, chemical safety and the finished garment.
The production process reflects the same logic. Where conventional denim washing uses up to 50 litres of water per pair of jeans, our Italian atelier uses E-Flow technology to rinse each pair with a single glass. No residual chemicals. Re-use of rinsing water. No contaminated wastewater. A clean supply chain producing clean garments.
Wij doen het echt. We actually do it.